DUDE, YOU CAMPED OUT TO BUY KANYE WEST’S SNEAKERS? WHY?
Behold, the Yeezy II, a new shoe made by Kanye West. It’s the sequel to the Yeezy I, it’s made by Nike and a lot of people are very excited about it. So excited, in fact, that a bunch of people have been CAMPING OUTSIDE the 1948 store in Shoreditch, East London to get the wristband that guarantees them a pair when they’re released on Saturday. They don’t get a discount or anything though, they just get to be among the first people in London to own a pair of £210 ($245 USD) trainers designed by a person who hasn’t even been to fashion school.
On Wednesday, they gave out the first 30 bands and the shop was overwhelmed. On Thursday, another 90 were up for grabs and the demand prompted 1948 to insist via Twitter that people should not camp outside their store:
However, that clearly meant shit all to these people, because everyone just went and pitched tents anyway.
That’s what it looks like the morning after over a hundred footwear fanatics sleep rough under a bridge for Kanye West’s trainers. I know, I don’t get it either. Which is why I went down to find out what drives a grown man to piss in a bottle and sleep on the pavement just to be allowed to spend over two hundred dollars on someone else’s shoes.
VICE: Are you excited about the Yeezy II, Richard?
Richard: Excited and a lot of things. Just stressed out, really.
Have you got a wristband yet?
No, not yet.
What have you been through?
What have I been through? Sleeping on the hard concrete for a start.
You seem pissed off. Where have you been going to the toilet?
How important is the Yeezy II to you?
These are collectors items, so very. I place a lot of importance on my shoes. I’ve waited in line for like three days for a pair before at Nike Town.
What if they’ve run out of your size on Saturday?
Wow. Oh, wow [eyes widen].
I hope you get your trainers, Richard.